"BE GOOD" TAG WRAP - REBECCA RUSCH COLLABORATION

Rebecca Rusch teamed up with ARTICLE22 after riding 1200 miles down the Ho Chi Minh Trail to find her Vietnam Veteran's crash site in Laos. "Be Good" - e tched in Captain Rusch's handwriting, is translated into Lao and written in Rebecca's handwriting, bonding the message and the two cultures. The short film by Red Bull, was made about Rebecca and ARTICLE22's journey back to Laos to create the bracelets that comprise The Be Good Collection co-created by Rebecca and Elizabeth, Founder of ARTICLE22.

Rebecca and ARTICLE22 are on a mission to raise awareness and funds for MAG (Mines Advisory Group) to clear some of the 80 million unexploded bombs in Laos.

Each Be Good bracelet clears 12.5 square meters